(How a handful of customers can make or break you...)
One of the surprising secrets of e-commerce is that a small number of customers account for a large amount of sales. In fact, on a recent sample of large sites, just 7% of the customers accounted for 50% of sales revenue. For most e-commerce sites, this means if a few hundred customers decide to return or leave, it can make a big difference to hitting sales targets. In this webinar, aimed at e-commerce professionals, we promise you will pick up some useful tips to improve customer retention.
- How to identify and segment your top spending customers
- Learn how to save money on acquisition and grow revenue from existing customers
- Build a “Loyalty Robot” to automatically develop repeat business
Adam Dorrell (Managing Director of CustomerGauge) and Melanie Otersen (ex- SonyStyle online store, Europe) will outline how to succeed using a customer loyalty strategy, and show real-life examples with impressive revenue growth.
Wednesday, 10 February, 2010.
Starting time: 17.00 Europe (Amsterdam, Paris), 16.00 London, 11.00 AM New York
Duration about 30 minutes. Free of charge, but limited places.
Mail for more info.
