(How a handful of customers can make or break you...)

One of the surprising secrets of e-commerce is that a small number of customers account for a large amount of sales. In fact, on a recent sample of large sites, just 7% of the customers accounted for 50% of sales revenue. For most e-commerce sites, this means if a few hundred customers decide to return or leave, it can make a big difference to hitting sales targets. In this webinar, aimed at e-commerce professionals, we promise you will pick up some useful tips to improve customer retention.

How to identify and segment your top spending customers
Learn how to save money on acquisition and grow revenue from existing customers
Build a “Loyalty Robot” to automatically develop repeat business

Adam Dorrell (Managing Director of CustomerGauge) and Melanie Otersen (ex- SonyStyle online store, Europe) will outline how to succeed using a customer loyalty strategy, and show real-life examples with impressive revenue growth.

Wednesday, 10 February, 2010.
Starting time: 17.00 Europe (Amsterdam, Paris), 16.00 London, 11.00 AM New York
Duration about 30 minutes. Free of charge, but limited places.

Mail for more info.