Customer Happiness is Minutes Away
To paraphrase Kermit the Frog, the path to customer happiness starts with a single hop. And as hinted at by Professor Puppet in the video above, CustomerGauge has rolled out a new tool to make that hop as fast and easy as possible.
Called CustomerGauge Essentials, it is a self-service entry point to customer feedback and analytics with the Net Promoter System, a customer loyalty metric developed by Bain & Co and used by brands including Apple, American Express, and more. (This site contains more information).
Setup is so easy that the whole system can start collecting data in potentially under an hour, and it comes with a 30-day free trial period, no credit card details required.
With its launch, our dream is that a new wave of businesses are inspired to bring the customer voice into their organisation.
Essentials takes all the key features of the CustomerGauge Enterprise system (you can read a number of success stories here) and distils them down into a quick-to-setup and easy to use format. Like the other CustomerGauge systems, Essentials has four key capabilities:
1. Connect to Customers with Best-in-class Communications.
The Survey Builder – a configurable, flexible survey tool that allows customers to assign feedback and is optimised for desktop and mobile – is complemented by the Email Engine, a powerful, highly configurable in-application email function to send survey invitations, reminders and other communications.
2. Douse the Flames with Firefighting.
A system to track workflow, engage staff, and make sure promises to customers are kept on time, every time.
3. Access Real-time Analytics.
Access to eight key real-time CustomerGauge Reports, including the Net Promoter Score Report, NPS by Segment, Responses, Loyalty Spectrum, and more.
4. Spark Organisational Change.
A Digital Signage tool to share customer feedback and select information inside the organisation and help the Voice of Customer become the engine of innovation in your organisation.
Taking the first hop
When it comes to customer service, puppets know a thing or two. But without brining the customer voice inside the organisation in a deliberate, structured way, businesses can struggle. So take the leap to customer happiness now!