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Three Rapid-Fire Reasons to Attend The CPG Digital Transformation Summit

February 2, 2024

So, you're thinking about attending The Consumer Packaged Goods (CPG) Digital Transformation Summit?

The most disruptive area in CPG today is the digital transformation journey and we're confident (based on our CPG customer's success and benchmarking) the businesses eager to learn how to leverage this shift toward the new digital agenda will:

  • Surpass the competition that has yet to consider digitalizing its processes
  • Grow market share during a huge industry transition

If your company is hungry to understand what digital transformation means for future business growth and the steps that must be taken to succeed, our free webinar on February 13th is for you and your team.

CustomerGauge Digital Transformation Promo

As promised, here are three rapid-fire reasons to attend CustomerGauge's CPG Digital Transformation Summit! Let's get into it.

A Forward-Thinking Agenda Tailored for CPG

CPG has fallen behind in embracing the digital revolution, leaving opportunities to optimize operations and monetize customer insights on the table.

Now is the time for CPG brands to invest in not only advanced technological capabilities but also the tools to empower their frontline teams.

Why digital? Learn the significance of digital transformation in the current CPG landscape

As consumers increasingly rely on online channels, digital transformation has become necessary for CPG companies to ensure sustained growth in the face of dynamic market conditions.

During the Summit, our leader-packed panel will discuss how technology offers opportunities for companies to enhance their operations, increase their relationships and build trust with B2B customers, optimize supply chain management, and more.

How leaders from Coca-Cola HBC, former Heineken, and more are growing business during the digital shift

Leaders with a background in running customer experience (CX) programs for industry giants like Heineken and Coca-Cola HBC are playing a pivotal role in steering their companies through the digital transformation journey.

The experts joining The CPG Digital Transformation Summit include:

  • Host Adam Dorrell, CEO & Co-Founder of CustomerGauge
  • Frederik van Os, Vice President of CPG CX at CustomerGauge (Previously Global Customer Centricity Manager at Heineken
  • Vitaliy Novikov, Group Digital Commerce Director at Coca-Cola HBC
  • Mert Damlapinar, Managing Principle CPG Digital Commerce at EPAM Systems

Sharing their experience will provide valuable insights to help attendees get one step further into creating seamless digital touchpoints, fostering brand loyalty, and driving business growth amidst the ongoing digital shift.

Where most companies are failing and the industry's blindspot

Despite the growing importance of digital transformation, a significant number of CPG companies are struggling to fully capitalize on its potential.

One common pitfall is the failure to integrate digital initiatives cohesively across entire organizations. Siloed approaches and disjointed implementations hinder the realization of a comprehensive digital strategy, limiting the overall impact on the business.

At The CPG Digital Transformation Summit, you'll be brought up to speed on where most B2B CPG companies are failing and the industry blindspot you're likely unaware of.

So, are you ready to learn how to navigate the new digital agenda? We saved your seat here.

About the Author

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Sabrina Tessitore
Sabrina is Content Marketing Manager and qualified B2B AX-pert at CustomerGauge. She provides the strategies necessary for B2B companies to build ROI-generating NPS programs. In Sabrina's free time, you can find her seeking out new coffee shops or spending time with her Shih-Poo, Ruby.
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