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The Reasons Customers Defect

Blog by Adam Dorrell
February 14, 2018
RTeaWhy do your customers leave and go to your competitors?This survey was done for the hotel business, but the lessons apply: the majority of defecting customers - up to 68% - never come back because of staff indifference to complaints. On average, the unhappy customers went on to tell 8 - 10 people. And 20% - the MOST unhappy customers - told up to 20 people.In case I have now got you worried, we have a solution. You can start today to reduce defections by using CustomerGauge to listen to your customers voice, and act on their complaints and suggestions.
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