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The Reasons Customers Defect

RTeaWhy do your customers leave and go to your competitors?This survey was done for the hotel business, but the lessons apply: the majority of defecting customers - up to 68% - never come back because of staff indifference to complaints. On average, the unhappy customers went on to tell 8 - 10 people. And 20% - the MOST unhappy customers - told up to 20 people.In case I have now got you worried, we have a solution. You can start today to reduce defections by using CustomerGauge to listen to your customers voice, and act on their complaints and suggestions.

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