Hello everyone! and welcome back to another episode of the Account Experience Podcast. In this episode, we dive into an often misunderstood experience activity: journey mapping.
In this talk, we cover a bunch of things like...
- Why you shouldn't spend time and money to design your journey map so it looks pretty
- Why you should focus on a Minimum Viable Product version 1 of your journey map
- And why your journey should constantly change as your organization learns to optimize touchpoints