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Why Your Journey Map Should be Ugly (& Drawn with a Pencil)


Hello everyone and welcome back to another episode of the Account Experience Podcast. And in this episode, we dive into often misunderstood experience activity: journey mapping.

In this talk, we cover a bunch of things like why you shouldn't spend time and money to design out your journey map so it looks pretty. Why you should focus on a Minimum Viable Product version 1 of your journey map, and why your journey should constantly change as your organization learns to optimize touchpoints.

If you're just starting or right in the middle of mapping your touchpoint or Account journey, this is the episode for you, so let's dive right in and get to it.

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