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Are you sending your survey at the right moment? - Relationship vs. Transactional Surveys [Webinar]

Blog by Ian Luck
February 14, 2018

When asking your customers for feedback, you must pick the right moments in your customer journey to do so. It can be either a relationship based survey or a survey triggered by a transaction. So in this webinar, Adam Dorrell will cover the differences between the two and give some interesting examples of where/when to use each of them. Once you understand the differences, we will discuss the pros and cons of each and whether a “hybrid” model might be a good fit for your organization. This will be a fast run through as an overview of the issues, plus a short Q&A session at the end.

What will be covered?

  • Survey overview and why we recommend Net Promoter
  • Definitions and examples of relationship and transactional surveys
  • Uses in each type in B2B, B2C and B2E (Employee) surveys
  • Hybrid models
  • Pros and cons of each type of survey
  • Key takeaways
  • Q&A

Who is this for?

  • Those considering the design and implementation of a Net Promoter program
  • Anyone in a customer facing or research role in your organization.


Thursday October 16th, at 16:00 CEST/Amsterdam Time (15:00 GMT, 10:00 EST)


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