Over the past few years, Net Promoter® has become widely adopted by organizations worldwide, and quite rightly, much has been written of the business benefits of implementing the metric. But beyond the bottom line, we consistently encounter individuals and businesses that experience indirect and sometimes surprising advantages to working with Net Promoter.
Wolters Kluwer Asia Pacific is one such organization. A publisher that focuses on legal, accounting, and healthcare sectors, it first implemented Transactional Net Promoter Surveys in mid-2011. A year on, Net Promoter is transforming the way the company does business, and having a positive impact on employee interactions, customer satisfaction, and product development.
Continuous Feedback Case Study
The Wolters Kluwer Asia Pacific case study looks at how the company brought in continuous transaction feedback, integrated with their Salesforce.com application, with close-loop feedback handled within the CRM application itself.