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CustomerGauge enters Australian market with Genroe partnership

Today, a new alliance between loyalty specialist Genroe and Directness brings CustomerGauge to Australia and New Zealand.

Genroe and Directness Partnership Announcement.

CustomerGauge are pleased to announce an exclusive partnership with Genroe to sell, deliver and support customers in the region.

Genroe, is a Sydney, Australia based specialist customer experience management consultancy that helps clients take real-time scores and customer comments to drive a deeper customer focus into their organisation.

Melbourne based iSelect, Australia’s leading comparison service provider, (http://www.iselect.com.au/) has been using a CustomerGauge system implemented by Genroe since November 2010. Ms. Joanna Thomas, General Manager – Sales and Operations, commented, “Within days of implementing CustomerGauge we began uncovering our areas of strength and opportunities to improve our services to customers. The continuous stream of customer feedback combined with the reporting and analysis tools provided by CustomerGauge allow us to take action quickly and accurately to deliver what our customers want when they want it.”

The announcement combines the world class CustomerGauge software as a services (SaaS) Net Promoter Score collection and analysis platform with practical customer experience management consulting services. This will enable Australian and New Zealand companies to truly leverage the power of the Net Promoter Score methodology.

Managing Director of CustomerGauge, Adam Dorrell noted that “It’s one thing to have a comprehensive tool to collect and analyse customer feedback but many companies struggle to convert this information into action. Genroe’s customer experience management skills allow CustomerGauge clients to drive real change and customer focus into their business”.

Adam Ramshaw Director Genroe stated: “We searched the world for the best solution to implementing Net Promoter Score data collection and reporting. When we contacted Directness regarding CustomerGauge they delivered on every one of our, and our client’s requirements, including value for money.”

“We look forward to sharing CustomerGauge with our clients and helping them to drive increased revenue and profits for their business”.

Full press release available here. Announcement on Genroe site here.


About Genroe

Genroe is an Australian based, specialist customer experience management consultancy that helps its clients to drive increased customer focus for their organisation. Genroe enable businesses to increase revenue and profits through increasing customer retention, generating additional cross-sell and improving customer management.

Adam Ramshaw writes an excellent blog "Genroe-1to1" which covers all matters loyalty and Net Promoter. Recommend: Introduction to Net Promoter Score: A free download that provides a comprehensive introduction to Net Promoter Score: http://www.genroe.com/whitepapers/net-promoter-score-nps-an-introduction


“Within days of implementing CustomerGauge we began uncovering our areas of strength and opportunities to improve our services to customers. The continuous stream of customer feedback combined with the reporting and analysis tools provided by CustomerGauge allow us to take action quickly and accurately to deliver what our customers want when they want it.”

Ms. Joanna Thomas, General Manager – Sales and Operations, iSelect

Genroe: Contact Adam Ramshaw
Telephone +61 (0) 2 8821 6844.

Directness: Contact Camilla Scholten

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