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[Boston Event] The Science of B2B Selling


How to predict which clients you will lose (or will spend more)

• Are you confident in your post-sales team’s ability to secure renewal business?
• If you have a “land and expand” strategy, do know when you can expand your business in a given client?

We will explore these questions, and show some new science to help predict customer renewals. Based on a data driven approach, you’ll see how your CRM system can already provide surprising pointers in this informal 1 hour session. Case studies and practical help from practitioners.

Network with your peers and learn:

• How your customer database can predict a salesperson’s success
• How customer feedback can help you quantify next year’s sales
• Tackling “Retention Guilt” to make sure you maximise renewals
• Driving Customer Success with Net Promoter® metrics

Wednesday 1 April, 5pm (registration from 4.30pm, end at 6pm)

Marriot Burlington/Boston One Burlington Mall Road, Burlington, MA 01803, United States

This session is relevant to CXOs and Sales/Marketing executives in B2B companies, especially in hi-tech or business services.

science

Presented by

Adam DorrellAdam Dorrell
CEO at CustomerGauge

CustomerGauge is a SaaS which helps business retain customers.

Location

marriottMarriot Burlington/Boston
One Burlington Mall Road,
Burlington, MA 01803, United States
Wednesday 1 April, 5pm (registration from 4.30pm, end at 6pm)

No charge to qualified attendees –one person per company.
Very limited capacity – early registration recommended.

Next Up: Customer Experience’s Secret Weapon: Responding to Customer Feedback Fast

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