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Four Bullets to Beat the Recession

At our recent Manufacturers D2C e-Commerce event at Schiphol, I shared a presentation with some of the group to help bring together ways of fighting a downturn in e-commerce sales - I called it "Four Recession-Busting Bullets".  We particularly focused on loyalty, repeat business and "Zero-Defections" of customers - as usual, measured by Net Promoter® Score.Many of the ideas here were inspired from lots of sources - thanks to RightNow, TrendWatching, GetElastic, DuctTapeMarketing.Of course, you are probably doing many of these, but feel free to use whatever you can to improve sales, and leave any comments to help others. Hope you enjoy it...Or...Download a PDF version here (5Mb): 4_recession_bullets - PDF

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