Request Demo

Researchism Corner

Our occasional feature showcasing links to NPS-deniers. This week, Flat-Earther Augustine Fou gamely argues the view “What’s wrong with the Net Promoter Score”.  Plenty of (well-informed) pro-NPS heckling follows in the comments, with even the author repenting: “… I will definitely grant that some clients may be able to use NPS, given a deep understanding of what it can and cannot do.”*Researchism: A new term that I just made up referring to the quasi-religious beliefs of some market research professionals that the Net Promoter Score is pure Evil, and that a proprietary scoring system derived from 40-question questionnaire is better than any other surveying system. A form of business creationism, probably done to protect a revenue stream rather than helping clients.

Next Up: The Perfect Event: Adding information and photos to DemonstratorGauge

Get The Most Comprehensive B2B NPS and CX Benchmarks Report on The Planet

Get the eBook

Might we also interest you in...

Close Close
B2B

The Most Comprehensive B2B NPS & CX Benchmarks on the Planet

See how your experience program compares with over 24,000+ NPS & CX data points collected across 12 B2B industries.