You and the competition are at a crossroads. By nature, companies once built their roadmaps around product-centricity — putting time and resources into newer, better and cheaper products and services. And before, this was enough.
However, the narrative has changed. According to Gartner, 89% of companies expect to compete mostly on the basis of customer experience, a number that was only 36% in 2012. In other words, companies can no longer consider themselves a collection of products and services, but a series of interconnected customer experiences.
The rise of the customer-centric enterprise is here. And CustomerGauge — one of the industry's most experienced NPS® and CX experts — is at the forefront of this movement, partnering with businesses to meet the demands and challenges of aligning strategically around the customer.
