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Trusted by The Best B2B Brands on The Planet

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Account Experience

Discover how CustomerGauge helps companies enhance their Account Experience program by driving growth through actionable feedback and measurable outcomes.

Gaige AI Keynote

CustomerGauge’s AI solution that unifies B2B Account Experience data, 18+ years of proven best practices, and the industry’s largest benchmark database into a single chat interface.

Frontline Suite

The Frontline Suite’s powerful tools empower customer-facing teams to capture insights, close the loop, and improve customer relationships in real time.

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A Platform You, and Your Customers, Can Trust

With CustomerGauge, top brands continue to create happy customers and see an ongoing impact on revenue tied to their B2B customer experience.

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“CustomerGauge Ranked #1 For B2B by Gartner”

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Frequently Asked Questions

CustomerGauge is the only B2B experience platform purpose-built to connect account-level feedback directly to revenue. By capturing NPS and sentiment across your key accounts, CustomerGauge reveals exactly where growth, churn, and upsell opportunities lie—then helps you act on them. Powered by Gaige AI, it turns feedback into intelligent insights, benchmarks, and next best actions in real time. And unlike tools that let feedback sit idle in spreadsheets, CustomerGauge is designed to drive immediate follow-up, empowering your teams to close the loop, retain more customers, and accelerate revenue growth.

Recognized by Gartner as the #1 platform for B2B experience programs, CustomerGauge empowers the world’s leading B2B brands to supercharge their Account Experience and drive long-term growth. Purpose-built for organizations with 200+ employees, CustomerGauge delivers maximum value where there’s meaningful customer data to act on—turning complex feedback into clear, revenue-driving insights.

Unlike Qualtrics and Medallia, CustomerGauge doesn’t treat B2B customer feedback as a research exercise. Our Account Experience (AX) methodology goes beyond standard NPS tracking, enabling account-centric follow-up with closed-loop tools that help your teams act on feedback, improve retention, and drive upsell. And unlike competitors who rely on outsourced consulting and customer service, we keep everything in-house—so insights can be turned into immediate, measurable business impact.

Unlike The Advantage Group, which delivers once-a-year research and black-box analysis, CustomerGauge provides an always-on stream of account-level feedback that drives action. Our platform doesn’t just collect data—it empowers your teams to follow up, resolve issues, and expand relationships with happy customers in real time. By focusing on actionable insights, closed-loop follow-up, and clear ownership, CustomerGauge helps businesses reduce churn, grow key accounts, and maximize the revenue potential of every customer relationship.

CustomerGauge works with virtually any CRM. Whether it’s Salesforce, Microsoft Dynamics 365, SugarCRM, or another system, our platform makes it easy to sync accounts and contacts for complete reporting and survey management. For other CRMs, CustomerGauge can connect via standard OAuth 2.0, giving you flexibility to integrate with almost any system your business uses.

CustomerGauge aligns with global data protection laws, including GDPR compliance and SOC 2 certification, ensuring that customer data is handled lawfully. CustomerGauge employs strong encryption protocols ensuring that sensitive customer information remains secure. We also require mandatory Multi-Factor Authentication (MFA) for all Admin users.

Yes, CustomerGauge supports brand kits to customize surveys and dashboards. Users can personalize the look and feel by adding logos, colors, and custom branding elements to match their company’s identity. This ensures a consistent brand experience across all customer interactions.

Yes, the platform is designed to be a fully end-to-end solution for businesses with a large global footprint. Surveys can be translated from 198 languages, with options to customize surveys based on cultural nuances, ensuring a seamless experience for customers worldwide. Additionally, we have a variety of tools to view CX metrics from a global perspective including our Geographical View. This tool contains world maps and an interactive spinning globe to easily detect trends, highlight areas of success, and identify regions that need attention.

CustomerGauge provides comprehensive onboarding and training to help you get started. This includes guided setup, best practices, and training sessions to ensure you maximize the platform’s benefits. Technical support is included with your subscription, offering assistance through documentation, email, and live support channels. Higher-tier plans are available to provide dedicated Account Services and priority support.

CustomerGauge’s pricing is based on your business needs, including the number of users, features, and level of support required. To receive detailed pricing information, it's best to contact CustomerGauge directly for a tailored quote.

Our Customers Love Us

Great overall company & enjoyed learning

Travares C.

Luchals

Within the last two years alone, we've seen a 50% increase in retention.

TJ Waldorf

INAP

I’m trying to see a trend in my business. That’s why I am promoting working with CustomerGauge longer because the system is the same for the customers. [CustomerGauge] keeps drivers the same, so you can actually see trends over time and then manage your business accordingly.

Jolle van der Mast

Trivium

...staff always go above and beyond in a timely manner when I do need assistance.

Amanda Hoger

Ausco Modular

The user interface and experience (UI/UX) of your platform is great and easy to use compared to others. In a couple of clicks, our customers know that filling out our surveys won’t take a lot of time — it’s super simple. We know the more we run surveys, the more our customers will recognize it and fill it out

Jolle van der Mast

Trivium

I cannot fault the support we have when an issue arrises. Always contacted immediately and issues are resolved seamlessly.

Gail Tonkinson

Briggs

Very good support provided by your teams when we report an issue or send enhancement idea. I am also very happy with the engagement shown by CG to make sure we will succeed with our NPS program.

Vanessa Mauss

Mycronic

Whenver I contact support I'm impressed by how quick they reply and adjust the settings as required. This makes (they make!) a big difference.

Stephanie Honoret

Teledyne

Thank you for the great product and excellent service. Big thank you to our Strategic Account Manager for taking such good care of us!

Dan Delisle

Sphera

I especially appreciate the support because I still do not master the tool but I really love it. Immediate analysis, closing the loop etc...

Anne Matzinger

Huntsman

Working with the team has been a dream, I'm very happy with all aspects of the service and the CustomerGauge platform.

Mark Penno

Owens and Minor Halyard

For us, having the ability to execute surveys ourselves and follow up with individual customers was the most important driver for making the switch from our previous partner to CustomerGauge.

Derk Wentink

Trivium

The platform and mission of CustomerGauge is what stood out to me the most! Leveraging the industry since 2007 is amazing. I think they're one of the pioneers in the space.

Travares C.

Luchals

CustomerGauge continues to greatly contribute to our NPS program, both on strategic and operational levels. Happy to continue our partnership for more years.

Rens Klijn

Royal Vopak

One of the best suppliers I have dealt with in terms of servicing customers & partnership.

Kate Barratt

iSelect

With CustomerGauge, I feel I’m part of something rather than I bought something…it’s not just a SaaS product.

Bill Main

Getronics

Great partnership and splendid support! The simplicity and effectiveness of the tool are the main qualities of the solutions provided by CustomerGauge

Renan Machado Cardoso

Eaton Electrical Sector EMEA

Very happy with the platform. Intuitive and insightful. Thanks

Martin Troughton

Safestyle UK

We improved our NPS from 14 to 40. Being a data and analytics company, it was important to us not to base our decisions on gut feelings but rather on objective insights from our customers

Maryann Molgaard

Bisnode

CG has enabled NPS to become my company's 'one number'. We got a 51 last quarter! That is huge. What gets measured gets managed, so thanks for enabling this.

Leif Cederblom

Effortless Office

My account team is the BEST!!

Carla Lestinho

H&R Block Canada

(Using CustomerGauge) has brought us an 8% increase in our closed-loop rate, a 16% increase in NPS, and a 17% increase in the top line of the organization.

Muhammad Idrees

Engro Polymer & Chemicals

After a successful pilot, we rolled out CustomerGauge to 50+ countries and the program is now one of our CEOs top-priority projects.

Matthieu Simon

Heineken

We have higher renewal rates with the customers we survey using CustomerGauge

Marcus Engel

DHL

The CustomerGauge team helped us move from a traditional call-center approach to a digital-first approach at scale without losing the customer voice.

Jeffrey Jahn

Anheuser-Busch

We saw significant results after the first hour of going live—we could immediately see how this was going to impact the entire organization.

Stuart Ward

CCH

We have 27+ markets where we’re deploying the Account Experience software and playbooks.

Luiz Gondim

AB InBev

Platform and reporting are very useful to effectively manage the journey. Account support is very good

Virgilio Mineo

ALD Automotive

CG services continue to be crucial to the business needs of Erwin. The ease of use, reliability of the data and support

Anthony Guida

Erwin

We chose CG because it’s a very straightforward way of getting feedback & data and is easy to access... in real time.

Jacob Løth Christensen

Nilfisk

I love how you're always open to explore possible upgrade suggestions. We understand that not all suggestions can be accepted, however, we are appreciative that our suggestions are often implemented and done quite quickly.

David Schekoske

Recall

After a 3 month pilot we were convinced this is the solution we need for a global NPS survey for Marel customers.

Magnus Gudfinnsson

Marel

A very successful transition from our previous platform and we're already seeing the benefits of the platform.

Tracy Kirby

Sure

NPS from CustomerGauge helps us make informed decisions to improve customer loyalty.

Hans Christian Grønsleth

SuperOffice

CustomerGauge paid for itself in the direct referral sales it creates.

Vaclav Vajgl

HPTronic

To date with CustomerGauge we’re at almost $6 million in sales referrals with a 47% close rate.

Jennifer Mahoney

Smartbear

What I’ve always really liked about the CustomerGauge platform is the ability to link increases in revenue based on moving the score...

Justin Warren

WAJAX

Great overall company & enjoyed learning

Travares C.

Luchals

Within the last two years alone, we've seen a 50% increase in retention.

TJ Waldorf

INAP

Jolle van der Mast

Trivium

...staff always go above and beyond in a timely manner when I do need assistance.

Amanda Hoger

Ausco Modular

Jolle van der Mast

Trivium

I cannot fault the support we have when an issue arrises. Always contacted immediately and issues are resolved seamlessly.

Gail Tonkinson

Briggs

Very good support provided by your teams when we report an issue or send enhancement idea. I am also very happy with the engagement shown by CG to make sure we will succeed with our NPS program.

Vanessa Mauss

Mycronic

Whenver I contact support I'm impressed by how quick they reply and adjust the settings as required. This makes (they make!) a big difference.

Stephanie Honoret

Teledyne

Thank you for the great product and excellent service. Big thank you to our Strategic Account Manager for taking such good care of us!

Dan Delisle

Sphera

I especially appreciate the support because I still do not master the tool but I really love it. Immediate analysis, closing the loop etc...

Anne Matzinger

Huntsman

Working with the team has been a dream, I'm very happy with all aspects of the service and the CustomerGauge platform.

Mark Penno

Owens and Minor Halyard

For us, having the ability to execute surveys ourselves and follow up with individual customers was the most important driver for making the switch from our previous partner to CustomerGauge.

Derk Wentink

Trivium

The platform and mission of CustomerGauge is what stood out to me the most! Leveraging the industry since 2007 is amazing. I think they're one of the pioneers in the space.

Travares C.

Luchals

CustomerGauge continues to greatly contribute to our NPS program, both on strategic and operational levels. Happy to continue our partnership for more years.

Rens Klijn

Royal Vopak

One of the best suppliers I have dealt with in terms of servicing customers & partnership.

Kate Barratt

iSelect

With CustomerGauge, I feel I’m part of something rather than I bought something…it’s not just a SaaS product.

Bill Main

Getronics

Great partnership and splendid support! The simplicity and effectiveness of the tool are the main qualities of the solutions provided by CustomerGauge

Renan Machado Cardoso

Eaton Electrical Sector EMEA

Very happy with the platform. Intuitive and insightful. Thanks

Martin Troughton

Safestyle UK

We improved our NPS from 14 to 40. Being a data and analytics company, it was important to us not to base our decisions on gut feelings but rather on objective insights from our customers

Maryann Molgaard

Bisnode

CG has enabled NPS to become my company's 'one number'. We got a 51 last quarter! That is huge. What gets measured gets managed, so thanks for enabling this.

Leif Cederblom

Effortless Office

My account team is the BEST!!

Carla Lestinho

H&R Block Canada

(Using CustomerGauge) has brought us an 8% increase in our closed-loop rate, a 16% increase in NPS, and a 17% increase in the top line of the organization.

Muhammad Idrees

Engro Polymer & Chemicals

After a successful pilot, we rolled out CustomerGauge to 50+ countries and the program is now one of our CEOs top-priority projects.

Matthieu Simon

Heineken

We have higher renewal rates with the customers we survey using CustomerGauge

Marcus Engel

DHL

The CustomerGauge team helped us move from a traditional call-center approach to a digital-first approach at scale without losing the customer voice.

Jeffrey Jahn

Anheuser-Busch

We saw significant results after the first hour of going live—we could immediately see how this was going to impact the entire organization.

Stuart Ward

CCH

We have 27+ markets where we’re deploying the Account Experience software and playbooks.

Luiz Gondim

AB InBev

Platform and reporting are very useful to effectively manage the journey. Account support is very good

Virgilio Mineo

ALD Automotive

CG services continue to be crucial to the business needs of Erwin. The ease of use, reliability of the data and support

Anthony Guida

Erwin

We chose CG because it’s a very straightforward way of getting feedback & data and is easy to access... in real time.

Jacob Løth Christensen

Nilfisk

David Schekoske

Recall

After a 3 month pilot we were convinced this is the solution we need for a global NPS survey for Marel customers.

Magnus Gudfinnsson

Marel

A very successful transition from our previous platform and we're already seeing the benefits of the platform.

Tracy Kirby

Sure

NPS from CustomerGauge helps us make informed decisions to improve customer loyalty.

Hans Christian Grønsleth

SuperOffice

CustomerGauge paid for itself in the direct referral sales it creates.

Vaclav Vajgl

HPTronic

To date with CustomerGauge we’re at almost $6 million in sales referrals with a 47% close rate.

Jennifer Mahoney

Smartbear

What I’ve always really liked about the CustomerGauge platform is the ability to link increases in revenue based on moving the score...

Justin Warren

WAJAX

Request Demo

Discover How CustomerGauge Works, Your Way

Watch a Demo

Chat With Us

Phone Call

Get A Live Demo

Ask Our CEO Anything

Trusted by The Best B2B Brands on The Planet

See Our Product In Action

Account Experience

Gaige AI Keynote

Frontline Suite

A Platform You, and Your Customers, Can Trust

Frequently Asked Questions

Our Customers Love Us

Skip the Wait,
Book Straight with a Sales Rep

Request Demo

Discover How CustomerGauge Works, Your Way

Watch a Demo

Chat With Us

Phone Call

Get A Live Demo

Ask Our CEO Anything

See Our Product In Action

Account Experience

Gaige AI Keynote

Frontline Suite

A Platform You, and Your Customers, Can Trust

Frequently Asked Questions

Our Customers Love Us

Skip the Wait, Book Straight with a Sales Rep

Skip the Wait,
Book Straight with a Sales Rep