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Instant Global Insights With CustomerGauge’s Geographical View Feature

February 13, 2025

If your business operates in three, ten, or even twenty different countries, you’ll want to see CustomerGauge’s all-new product release.

Understanding customer experience (CX) across different geographical regions is crucial for global enterprises in today's digital landscape.

This is exactly why we are excited to announce our latest capability: the Geographical View is a powerful visualization for organizations to track and compare performance across countries and regions in a single map view.

This view transforms raw data into an intuitive, color-coded visualization organized by key program metrics such as loyalty (Net Promoter Score), response engagement, and close-the-loop rate for executives to grasp performance indicators across their global operations.

With both world maps and spinning globe views, users can effortlessly identify patterns, spot areas of excellence, and pinpoint regions that need attention.

Key Features and Benefits of the Geographical View Feature

Flexible Visualization Options

  • Interactive world map view for a comprehensive overview

  • Regional views for detailed analysis of specific areas (Europe, North America, etc.)

  • Spinning globe visualization for engaging presentations

  • Option to display or hide numerical scores while maintaining color-coded insights

  • Detailed hover tooltips showing comprehensive metrics including Net Promoter Score (NPS) promoters, detractors, and response rates

  • Ability to drill into the underlying data

Low Barrier to Entry

Unlike traditional location-based tools that require precise latitude and longitude coordinates, the Geographical View works with standard country codes — data that most organizations already have or can easily obtain.

This means you can visualize your global customer loyalty patterns within minutes of logging onto the CustomerGauge platform.

Powerful Insights at Every Level of the Organization

The feature serves different organizational roles with varying levels of access:

  • C-Suite executives can monitor global program performance at a glance

  • Regional managers can compare performance across territories — check out our zoomed-in view for the European Region below!*

  • Program champions can identify best practices and areas for improvement

  • Country managers can benchmark their performance (where organizational permissions allow)

💡Looking to have frontline teams drill down into real-time customer insights? Check out our geocoding capabilities for the frontline to plan site visits and develop action plans tailored to specific territories.

CustomerGauge Europe Map View

Real-World Applications

The Geographical View isn't limited to specific industries; it's valuable for any organization operating across multiple countries. No matter how many countries your business is present in, the visualization effectively communicates your customer loyalty.

The map's intuitive design makes it particularly useful for:

  • Executive presentations and reports
  • Regional performance reviews
  • Program optimization initiatives
  • Cross-country benchmarking
  • Identifying regional trends and patterns
CustomerGauge Globe View Widget

Continuously Expanding on Global Insights at CustomerGauge

While we just launched NPS and close the loop rate visualizations, CG’s Product Team is now working on building out additional capabilities.

In upcoming releases, users can view additional metrics such as response rates, providing even more insights into their customer experience programs — stay tuned!

Getting Started With the Geographical View Feature

Implementation is straightforward, especially if you already have country codes in your data. Even if you don't, the standardized country code system makes it simple to add this data to your existing customer information.

Once your data is ready, you can add the reporting widget to your reports and receive information immediately.

CustomerGauge’s Geographical View is an exciting step forward in customer experience, offering a powerful new way to break down and act on customer data across the world.

Whether managing a handful of regions or a worldwide operation, this feature provides insights executives need to drive customer experience excellence across borders.

Ready to start visualizing your global customer loyalty? Without ever packing your bags!

Contact us today to learn more about implementing the Geographical View in your organization.

About the Author

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Sabrina Tessitore
Sabrina is Content Marketing Manager and qualified B2B AX-pert at CustomerGauge. She provides the strategies necessary for B2B companies to build ROI-generating NPS programs. In Sabrina's free time, you can find her seeking out new coffee shops or spending time with her Shih-Poo, Ruby.
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