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The B2B CX Platform That Answers The Question Your CFO Actually Asks

Most feedback programs tell you what customers think. CustomerGauge tells you what it means for revenue and exactly what to do about it. Built exclusively for B2B, by people who've built programs like yours.

Trusted by B2B Leaders in Manufacturing, CPG, Logistics, Technology and Services

The Research Era of B2B CX Is Over

Most B2B feedback programs were built for consumer research. They measure sentiment. They produce reports. And then everyone goes back to guessing. CustomerGauge was built for something different: turning account feedback into action that protects and grows revenue.

See What’s
Changed

Down Arrow

The Old Way of Collecting
Feedback

X
Feedback that sits in a dashboard nobody opens

Feedback that sits in a dashboard nobody opens

X
One contact per account , missing the full picture

One contact per account , missing the full picture

X
Surveys that disappear into inboxes

Surveys that disappear into inboxes

X
Alerts with no one assigned to act on them

Alerts with no one assigned to act on them

X
Reports that take weeks to build and a day to forget

Reports that take weeks to build and a day to forget

X
A vendor who disappears after onboarding

A vendor who disappears after onboarding

Dotted Pattern

The CustomerGauge Way of Collecting B2B Feedback

Check
Feedback That Never Stops Working

Feedback That Never Stops Working

Check
AI That Acts, Not Just Analyzes

AI That Acts, Not Just Analyzes

Check
Dashboards That Tell the Revenue Story

Dashboards That Tell the Revenue Story

Check
5x the Industry Response Rate

5x the Industry Response Rate

Check
Every Score Tied to Real Revenue

Every Score Tied to Real Revenue

Check
A Team That Builds Programs, Not Just Tickets

A Team That Builds Programs, Not Just Tickets

Dotted Pattern

Stop Running Your B2B CX Program Like a Research Project

Email 01

5x

the avg. industry response rate

Responserate

50%

of clients close the loop within 48hrs

Woorld 01

#1

Ranked #1 for B2B by Gartner

Benchmarks 01

9.6/10

for quality of support on G2

The Tools. The Playbooks. The Partner.

Stop Sending Surveys Into the Void

Our proven playbooks and region-specific strategies get 16%+ response rates on average, more than 5x the industry norm. Because hearing from your accounts is the whole point.

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Feedback Without Follow-Up Is Just Expensive Reporting

50% of our clients close the loop within 48 hours. Gaige AI turns every response into a personalized action , routed to the right person, tracked to completion.

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Finally Answer the Question Your CFO Keeps Asking

CustomerGauge is the only platform that ties every account score to real revenue in real time. When an account's NPS drops, you see exactly how much revenue is at risk and who needs a call today.

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Is Your NPS Good? Here's How to Actually Know

With 6M+ global benchmarks across industries, you can stop guessing and start knowing whether your scores are leading or lagging and what to do either way.

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Works With What You Already Have

CustomerGauge connects to your CRM, ERP, and helpdesk in real time. No rip and replace. No months-long implementation. Your data starts working harder on day one.

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Artificial Intelligence Designed
to Deepen Human Relationships

Scalable Reporting 2025 08 25 2025

Surface What Matters, Automatically

Gaige AI analyzes unstructured feedback across thousands of accounts and tells you what's driving satisfaction and what's quietly driving churn without you having to dig.

Fast Follow Up

Your Reps, Armed Before They Pick Up the Phone

Gaige AI generates personalized response drafts for every piece of feedback, so your team can follow up fast, sound human, and close the loop before the account goes cold.

Predictive Account AI

Know Which Accounts Need Attention Before They Tell You

Gaige AI flags accounts showing early signs of churn or unresolved frustration, so you're proactive, not reactive, at the moments that matter most.

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What B2B Leaders Say After a Year With Us

Great overall company & enjoyed learning

Travares C
Travares C.

Luchals

Within the last two years alone, we've seen a 50% increase in retention.

Tj
TJ Waldorf

INAP

I’m trying to see a trend in my business. That’s why I am promoting working with CustomerGauge longer because the system is the same for the customers. [CustomerGauge] keeps drivers the same, so you can actually see trends over time and then manage your business accordingly.

Jolle
Jolle van der Mast

Trivium

...staff always go above and beyond in a timely manner when I do need assistance.

Amanda H
Amanda Hoger

Ausco Modular

The user interface and experience (UI/UX) of your platform is great and easy to use compared to others. In a couple of clicks, our customers know that filling out our surveys won’t take a lot of time — it’s super simple. We know the more we run surveys, the more our customers will recognize it and fill it out

Jolle
Jolle van der Mast

Trivium

I cannot fault the support we have when an issue arrises. Always contacted immediately and issues are resolved seamlessly.

Briggs
Gail Tonkinson

Briggs

Very good support provided by your teams when we report an issue or send enhancement idea. I am also very happy with the engagement shown by CG to make sure we will succeed with our NPS program.

Mycronic
Vanessa Mauss

Mycronic

Whenver I contact support I'm impressed by how quick they reply and adjust the settings as required. This makes (they make!) a big difference.

Teledynecircle
Stephanie Honoret

Teledyne

Thank you for the great product and excellent service. Big thank you to our Strategic Account Manager for taking such good care of us!

Sphera
Dan Delisle

Sphera

I especially appreciate the support because I still do not master the tool but I really love it. Immediate analysis, closing the loop etc...

Headshot 2
Anne Matzinger

Huntsman

Working with the team has been a dream, I'm very happy with all aspects of the service and the CustomerGauge platform.

Owens minor
Mark Penno

Owens and Minor Halyard

For us, having the ability to execute surveys ourselves and follow up with individual customers was the most important driver for making the switch from our previous partner to CustomerGauge.

Trivium
Derk Wentink

Trivium

The platform and mission of CustomerGauge is what stood out to me the most! Leveraging the industry since 2007 is amazing. I think they're one of the pioneers in the space.

Travares C
Travares C.

Luchals

CustomerGauge continues to greatly contribute to our NPS program, both on strategic and operational levels. Happy to continue our partnership for more years.

Royalvopak
Rens Klijn

Royal Vopak

One of the best suppliers I have dealt with in terms of servicing customers & partnership.

Iselect 2025 04 14 194924 ffdt
Kate Barratt

iSelect

With CustomerGauge, I feel I’m part of something rather than I bought something…it’s not just a SaaS product.

Getronics
Bill Main

Getronics

Great partnership and splendid support! The simplicity and effectiveness of the tool are the main qualities of the solutions provided by CustomerGauge

Eaton 2025 04 15 155312 bebh
Renan Machado Cardoso

Eaton Electrical Sector EMEA

Very happy with the platform. Intuitive and insightful. Thanks

Safe Style
Martin Troughton

Safestyle UK

We improved our NPS from 14 to 40. Being a data and analytics company, it was important to us not to base our decisions on gut feelings but rather on objective insights from our customers

Bisnode 2025 04 14 200950 fehg
Maryann Molgaard

Bisnode

CG has enabled NPS to become my company's 'one number'. We got a 51 last quarter! That is huge. What gets measured gets managed, so thanks for enabling this.

Leif
Leif Cederblom

Effortless Office

My account team is the BEST!!

Hrblockcanada
Carla Lestinho

H&R Block Canada

(Using CustomerGauge) has brought us an 8% increase in our closed-loop rate, a 16% increase in NPS, and a 17% increase in the top line of the organization.

Muhammad Engro
Muhammad Idrees

Engro Polymer & Chemicals

After a successful pilot, we rolled out CustomerGauge to 50+ countries and the program is now one of our CEOs top-priority projects.

Heineken 2025 04 15 153442 wink
Matthieu Simon

Heineken

We have higher renewal rates with the customers we survey using CustomerGauge

DHL 2025 04 15 153636 aech
Marcus Engel

DHL

The CustomerGauge team helped us move from a traditional call-center approach to a digital-first approach at scale without losing the customer voice.

Anheuser Busch
Jeffrey Jahn

Anheuser-Busch

We saw significant results after the first hour of going live—we could immediately see how this was going to impact the entire organization.

Cch
Stuart Ward

CCH

We have 27+ markets where we’re deploying the Account Experience software and playbooks.

Abinbev 2025 04 15 154151 bgjo
Luiz Gondim

AB InBev

Platform and reporting are very useful to effectively manage the journey. Account support is very good

ALD Automotive
Virgilio Mineo

ALD Automotive

CG services continue to be crucial to the business needs of Erwin. The ease of use, reliability of the data and support

Erwin
Anthony Guida

Erwin

We chose CG because it’s a very straightforward way of getting feedback & data and is easy to access... in real time.

Nilfisk 2025 04 15 154931 jfqf
Jacob Løth Christensen

Nilfisk

I love how you're always open to explore possible upgrade suggestions. We understand that not all suggestions can be accepted, however, we are appreciative that our suggestions are often implemented and done quite quickly.

Headshot 6
David Schekoske

Recall

After a 3 month pilot we were convinced this is the solution we need for a global NPS survey for Marel customers.

Marel 2025 04 15 155428 zzoq
Magnus Gudfinnsson

Marel

A very successful transition from our previous platform and we're already seeing the benefits of the platform.

Sure
Tracy Kirby

Sure

NPS from CustomerGauge helps us make informed decisions to improve customer loyalty.

Superoffice 2025 04 15 160234 osnc
Hans Christian Grønsleth

SuperOffice

CustomerGauge paid for itself in the direct referral sales it creates.

HP Tronic
Vaclav Vajgl

HPTronic

To date with CustomerGauge we’re at almost $6 million in sales referrals with a 47% close rate.

Smartbear
Jennifer Mahoney

Smartbear

What I’ve always really liked about the CustomerGauge platform is the ability to link increases in revenue based on moving the score...

Wajax
Justin Warren

WAJAX

Great overall company & enjoyed learning

Travares C
Travares C.

Luchals

Within the last two years alone, we've seen a 50% increase in retention.

Tj
TJ Waldorf

INAP

I’m trying to see a trend in my business. That’s why I am promoting working with CustomerGauge longer because the system is the same for the customers. [CustomerGauge] keeps drivers the same, so you can actually see trends over time and then manage your business accordingly.

Jolle
Jolle van der Mast

Trivium

...staff always go above and beyond in a timely manner when I do need assistance.

Amanda H
Amanda Hoger

Ausco Modular

The user interface and experience (UI/UX) of your platform is great and easy to use compared to others. In a couple of clicks, our customers know that filling out our surveys won’t take a lot of time — it’s super simple. We know the more we run surveys, the more our customers will recognize it and fill it out

Jolle
Jolle van der Mast

Trivium

I cannot fault the support we have when an issue arrises. Always contacted immediately and issues are resolved seamlessly.

Briggs
Gail Tonkinson

Briggs

Very good support provided by your teams when we report an issue or send enhancement idea. I am also very happy with the engagement shown by CG to make sure we will succeed with our NPS program.

Mycronic
Vanessa Mauss

Mycronic

Whenver I contact support I'm impressed by how quick they reply and adjust the settings as required. This makes (they make!) a big difference.

Teledynecircle
Stephanie Honoret

Teledyne

Thank you for the great product and excellent service. Big thank you to our Strategic Account Manager for taking such good care of us!

Sphera
Dan Delisle

Sphera

I especially appreciate the support because I still do not master the tool but I really love it. Immediate analysis, closing the loop etc...

Headshot 2
Anne Matzinger

Huntsman

Working with the team has been a dream, I'm very happy with all aspects of the service and the CustomerGauge platform.

Owens minor
Mark Penno

Owens and Minor Halyard

For us, having the ability to execute surveys ourselves and follow up with individual customers was the most important driver for making the switch from our previous partner to CustomerGauge.

Trivium
Derk Wentink

Trivium

The platform and mission of CustomerGauge is what stood out to me the most! Leveraging the industry since 2007 is amazing. I think they're one of the pioneers in the space.

Travares C
Travares C.

Luchals

CustomerGauge continues to greatly contribute to our NPS program, both on strategic and operational levels. Happy to continue our partnership for more years.

Royalvopak
Rens Klijn

Royal Vopak

One of the best suppliers I have dealt with in terms of servicing customers & partnership.

Iselect 2025 04 14 194924 ffdt
Kate Barratt

iSelect

With CustomerGauge, I feel I’m part of something rather than I bought something…it’s not just a SaaS product.

Getronics
Bill Main

Getronics

Great partnership and splendid support! The simplicity and effectiveness of the tool are the main qualities of the solutions provided by CustomerGauge

Eaton 2025 04 15 155312 bebh
Renan Machado Cardoso

Eaton Electrical Sector EMEA

Very happy with the platform. Intuitive and insightful. Thanks

Safe Style
Martin Troughton

Safestyle UK

We improved our NPS from 14 to 40. Being a data and analytics company, it was important to us not to base our decisions on gut feelings but rather on objective insights from our customers

Bisnode 2025 04 14 200950 fehg
Maryann Molgaard

Bisnode

CG has enabled NPS to become my company's 'one number'. We got a 51 last quarter! That is huge. What gets measured gets managed, so thanks for enabling this.

Leif
Leif Cederblom

Effortless Office

My account team is the BEST!!

Hrblockcanada
Carla Lestinho

H&R Block Canada

(Using CustomerGauge) has brought us an 8% increase in our closed-loop rate, a 16% increase in NPS, and a 17% increase in the top line of the organization.

Muhammad Engro
Muhammad Idrees

Engro Polymer & Chemicals

After a successful pilot, we rolled out CustomerGauge to 50+ countries and the program is now one of our CEOs top-priority projects.

Heineken 2025 04 15 153442 wink
Matthieu Simon

Heineken

We have higher renewal rates with the customers we survey using CustomerGauge

DHL 2025 04 15 153636 aech
Marcus Engel

DHL

The CustomerGauge team helped us move from a traditional call-center approach to a digital-first approach at scale without losing the customer voice.

Anheuser Busch
Jeffrey Jahn

Anheuser-Busch

We saw significant results after the first hour of going live—we could immediately see how this was going to impact the entire organization.

Cch
Stuart Ward

CCH

We have 27+ markets where we’re deploying the Account Experience software and playbooks.

Abinbev 2025 04 15 154151 bgjo
Luiz Gondim

AB InBev

Platform and reporting are very useful to effectively manage the journey. Account support is very good

ALD Automotive
Virgilio Mineo

ALD Automotive

CG services continue to be crucial to the business needs of Erwin. The ease of use, reliability of the data and support

Erwin
Anthony Guida

Erwin

We chose CG because it’s a very straightforward way of getting feedback & data and is easy to access... in real time.

Nilfisk 2025 04 15 154931 jfqf
Jacob Løth Christensen

Nilfisk

I love how you're always open to explore possible upgrade suggestions. We understand that not all suggestions can be accepted, however, we are appreciative that our suggestions are often implemented and done quite quickly.

Headshot 6
David Schekoske

Recall

After a 3 month pilot we were convinced this is the solution we need for a global NPS survey for Marel customers.

Marel 2025 04 15 155428 zzoq
Magnus Gudfinnsson

Marel

A very successful transition from our previous platform and we're already seeing the benefits of the platform.

Sure
Tracy Kirby

Sure

NPS from CustomerGauge helps us make informed decisions to improve customer loyalty.

Superoffice 2025 04 15 160234 osnc
Hans Christian Grønsleth

SuperOffice

CustomerGauge paid for itself in the direct referral sales it creates.

HP Tronic
Vaclav Vajgl

HPTronic

To date with CustomerGauge we’re at almost $6 million in sales referrals with a 47% close rate.

Smartbear
Jennifer Mahoney

Smartbear

What I’ve always really liked about the CustomerGauge platform is the ability to link increases in revenue based on moving the score...

Wajax
Justin Warren

WAJAX

Trivium white
44%
Account Response Rate
Trivium improved its survey response rate, going from unknown respondents to engaging nearly half of its customer base within a year.
Trivium case study slider
Coca cola hbc white
99%
Revenue Coverage Rate
With CustomerGauge, Coca-Cola HBC is reaching 566,000 customers worldwide every single day.
CCH Case Study Slider
Briggs white
100%
Closed Loop Rate
Briggs Equipment won the Account Experience Award for highest closed loop rate three years in a row!
Briggs Casestudy Slide
Abinbev white
27+
Global Markets Covered
Leveraging a multi-channel approach for an 'always-on' feedback approach that adjusts by market.
Abinbev case study slider

A Note From Our Founders

Dear Future Customer,

When my Co-Founder Camilla Scholten and I set out to create CustomerGauge 18 years ago, we never imagined we would lead a movement in B2B.


We built CustomerGauge because we believed B2B companies deserved a CX platform built specifically for how B2B actually works, account by account, relationship by relationship, tied to revenue, not just scores.


Eighteen years later, that belief hasn't changed. What has changed is what we're able to do for you.


We started this company to help B2B leaders build the kind of customer relationships that actually move a business forward, not just measure them. Every customer who's told us this program changed how their company operates makes the work worth it.


We'd love the chance to show you what that looks like.

Adam Dorrell, CEO & Co-Founder

Camilla Scholten COO & Co-Founder

Small founders
"We've never thought of CustomerGauge as software you buy. It's a program you build, and a culture shift you lead with a team that's been doing this longer than anyone. That's the commitment we make to every customer."