On the lookout for Medallia alternatives to understand your customers better and improve their experience?
Take a look at these five customer experience (CX) tools and management solutions, all highly rated by Gartner.
We listed a variety of options to suit B2B companies of different budgets, sizes, and structures.
Whether you want a more straightforward surveying solution or a fully comprehensive CX management platform, there’s something for you here.
Quick Answer: Best Medallia Alternatives for B2B Companies
The top Medallia alternatives for B2B companies are: CustomerGauge, Qualtrics, NICE Satmetrix, SurveySparrow, and GetFeedback. Each serves different organizational needs, but for B2B companies managing complex multi-stakeholder accounts, CustomerGauge is the strongest purpose-built option, ranked #1 for the B2B VoC use case by Gartner.
- • Best overall for B2B: CustomerGauge (account-level NPS, revenue attribution, closed-loop)
- • Best for large enterprise (B2C/B2B): Medallia
- • Best for research-heavy programs: Qualtrics
- • Best for contact center / service teams: NICE Satmetrix
- • Best for SMB / budget-conscious: SurveySparrow
What is Medallia?
Definition: Medallia is an enterprise customer experience (CX) management platform that captures and analyzes feedback across digital, voice, and in-person channels. Founded in 2001, Medallia primarily serves large enterprises with complex organizational structures, particularly in financial services, telecommunications, and retail. While comprehensive, Medallia is built for broad enterprise and B2C use cases and is not purpose-built for B2B account structures or NPS monetization.
What to look for in a Medallia alternative: Account-level feedback aggregation, NPS monetization and revenue attribution, multi-stakeholder management, closed-loop workflows, and B2B-specific benchmarking data.
5 Medallia Alternatives for B2B Companies
1. CustomerGauge
Best for: B2B enterprises that need account-level NPS, revenue attribution, and multi-stakeholder feedback in one platform.
CustomerGauge ranked as the best CXM tool for B2B companies according to Gartner’s 2020 Critical Capabilities report.
So, it’s well worth considering if you want a Medallia alternative that offers similar CX management features but is shaped to meet the specific needs of B2B.
Building on our innovative Account ExperienceTM methodology, we’ve designed a platform to suit B2B organizations working with complex account structures containing multiple stakeholders.
It gives a clear overview of all your accounts, drawing on both direct and indirect sources of feedback to show you which are healthy and which are at risk so you can step in and take action.
One especially powerful feature is CustomerGauge’s Monetized Net Promoter® tool.
This enables you to make connections between an account’s value and its NPS to turn your CX data into a revenue driver for your business.
With CustomerGauge you can:
Create, send, and manage surveys at different levels of a customer account (account hierarchies are easily visualized on the platform)
Gather VoC data from multiple sources (such as NPS, support contact, and product usage), generate insights, and produce reports—all on the same platform
Close the loop with SMART (Specific, Measurable, Attainable, Relevant, Time-based) goals and time targets, assigning tasks to relevant team members
Receive a churn alert from at-risk accounts so you can take prompt action
Uncover accounts that are ready for referral or upselling opportunities
Prioritize resolving CX problems for your highest-value accounts
Pricing: Contact our sales team for details.
G2 score: 4.6/5
How does CustomerGauge compare to Medallia?
Medallia comes in at second from the top in Gartner’s ranking of CXM tools for B2B companies, just beneath CustomerGauge.
On G2, Medallia is rated 4.4 overall, compared to CustomerGauge’s 4.6.
G2 reviewers give the two platforms similarly high scores for meeting requirements, ease of use, and product direction. However, CustomerGauge ranks higher for ease of setup and admin, quality of support, and being a good partner.
Should you choose CustomerGauge?
CustomerGauge’s account-based approach makes the platform a powerful solution for midsize to enterprise-level B2B companies. You can easily visualize complex account hierarchies, identify disengaged or unhappy stakeholders, and target your CX efforts where they will make the most impact.
Existing CustomerGauge users speak highly of the platform’s strong case management capabilities and in-depth reporting functionality, as well as the invaluable support received from the CustomerGauge team.
Also, if you’re a customer success manager who’s ever felt under pressure to prove the value of your CX program to your C-Suite, CustomerGauge has the answer.
We focus on the monetization and ROI of CX programs by helping you improve retention, reduce churn, and manage advocacy initiatives. And then we give you the hard data you need to demonstrate the financial benefits of your efforts.
2. Qualtrics
Best for: large organizations running complex research programs across both B2B and B2C contexts.
Like Medallia, Qualtrics is another big name in the world of experience management (XM) (Gartner ranks it third for B2B).
Their XM platform provides extensive data management, analytics, and workflow capabilities, and you can also make use of dedicated solutions focused on the customer, product, brand, and employee experience.
Qualtrics is popular in academic contexts, MBA courses, for example, as a survey tool. But the platform’s strong data collection and analytical functionalities also make it a powerful resource for understanding the customer experience.
Primarily a self-service tool, Qualtrics offers high flexibility, giving you a great deal of freedom in administering your own CX projects on the platform.
Pricing: Qualtrics’s simple survey tool is available for free; customized pricing applies for its XM platform and other solutions.
G2 score: 4.3/5
How does Qualtrics compare to Medallia?
Qualtrics is ranked third by Gartner for the B2B enterprise use case, with a score of 3.22 (behind Medallia’s 3.38). Meanwhile, G2 scores Qualtrics at 4.3, just behind Medallia’s 4.4.
While both companies are very well-reviewed, the Qualtrics alternative Medallia typically outperforms Qualtrics in specific factors, including ease of use, quality of support, and product direction. Qualtrics is rated higher than Medallia in terms of its ease of setup.
Should you choose Qualtrics?
Qualtrics users report that Qualtrics is a highly effective research tool, but not as strong when it comes to actioning the data that comes in to the platform. (At CustomerGauge, we focus on measuring feedback and the drivers behind it, and then making that feedback instantly actionable.)
Others found the platform, with its many tools, is complicated to get to grips with. They experienced difficulties customizing surveys and they didn’t always receive the help they were looking for from the Qualtrics support team.
But, ultimately, Qualtrics is an innovative and highly versatile platform that supports research efforts for a wide range of organizations — from the smallest businesses to huge academic institutions.
3. SurveySparrow
Best for: contact center and customer service teams that need VoC data tied to frontline performance.
Billing itself as an “Omnichannel Experience Management Platform,” SurveySparrow provides insight into customer, product, sales, marketing, and employee experience.
As a CX solution, its strength lies in the wide range of surveys you can create. One stand-out feature is the ability to customize chatbots to embed in your website, which then give you a simple and engaging way to gather feedback from your customers.
CES, CSAT, and NPS surveys are all supported, and surveys can be automated and shared across different channels.
Pricing: SurveySparrow has pricing options to suit a range of budgets, from small businesses to large enterprises. But note that each package covers only a certain number of survey responses per month; after that you pay per response.
G2 score: 4.4/5
How does SurveySparrow compare to Medallia?
While Medallia is typically used by large enterprises, SurveySparrow is aimed at smaller businesses. And it has a much more modest price tag to match.
What’s more, SurveySparrow is designed primarily for its surveying features, at which it excels. For example, its survey analysis, distribution, and management are high quality.
However, Medallia does a lot more by offering a full CX management platform.
Should you choose SurveySparrow?
SurveySparrow could work well for you if you’re a smaller organization looking for a more budget-friendly Medallia alternative.
Reviewers really liked the attractive and intelligent design of the surveys, and how they could be used to reach customers across multiple platforms. However, some did find the different features of the tool difficult to navigate.
In essence, SurveySparrow is a solid option if you only need a survey-focused CX tool, and not a comprehensive XM platform (such as CustomerGauge).
4. GetFeedback (Momentive)
Best for: smaller organizations that need a simple, affordable survey tool without full CX management capabilities.
GetFeedback offers similar survey-building capabilities to its better-known sibling SurveyMonkey (they’re both owned by the same parent company). But GetFeedback benefits from an integration with Salesforce that allows it to be used as a broader CX management tool.
The software is suitable for users who are new to creating surveys, as the process is simple and plenty of guidance is provided along the way. You can also streamline your workflows by automating survey distribution and assigning follow-up tasks to appropriate members of your team.
Any voice of customer (VoC) data you gather can then be exported into Salesforce, to analyze it for insights in the context of your other customer interactions.
Pricing: GetFeedback offers three levels of plan (Essentials, Pro, and Ultimate) with customized pricing.
G2 score: 4.5/5
How does GetFeedback compare to Medallia?
Medallia performs well in the B2B use case, while GetFeedback is much more widely used in B2C contexts (although it does have B2B functionality).
Meanwhile, GetFeedback is typically aimed at medium-sized businesses and Medallia at larger enterprises. In terms of industries, GetFeedback has more users in technology and software, while Medallia is more frequently used by companies in hospitality and retail.
G2’s collection of reviews suggests that Medallia outperforms GetFeedback in terms of NPS and CES survey capabilities, while GetFeedback excels at CSAT.
Should you choose GetFeedback?
Like SurveySparrow, GetFeedback provides a more budget-friendly alternative to Medallia.
Plus, if you’re just starting out with CX research, you might benefit from the tool’s simple survey-creation process.
Reviewers found the Salesforce integration especially useful. They appreciated how it helped them see the impact of CX on other aspects of their business, including retention and revenue. However, it’s worth noting that without this integration, GetFeedback is essentially a survey platform, rather than a complete CX tool.
5. NICE Satmetrix
Best for: Salesforce-centric teams that need a lightweight CX layer on top of their CRM. Note: verify current standalone product availability before publishing.
NICE Satmetrix is a CX tool primarily aimed at customer service departments. NICE (the contact-center-as-a-service software) combined with Satmetrix to include VoC research and analysis in their offering.
The tool has a particular emphasis on the customer journey. It enables you to create a variety of different surveys that are mapped to customer journey touchpoints. Once you’ve identified weak areas, the tool’s closed-loop capabilities allow customer service agents to take steps to fix them.
Gartner scores NICE Satmetrix highly for analytics and insight capabilities, which is to some extent owing to their expertise in speech and text analytics.
Pricing: NICE Satmetrix offers customized pricing.
G2 score: 4.3/5
How does NICE Satmetrix compare to Medallia?
Both Medallia and NICE Satmetrix perform well in the B2B use case. According to Gartner, though, where Medallia scores 3.38 in this context, NICE Satmetrix achieves a score of 2.42.
Customer reviews give a different perspective, however. According to reviews collated on G2, NICE Satmetrix outperforms Medallia in terms of ease of setup, ease of administration, quality of support, and being a good partner.
Should you choose NICE Satmetrix?
NICE Satmetrix’s contact center specialism makes it a very effective tool for customer service departments, but it may not suit you if you’re looking for an XM solution that extends to other areas of your business, too.
Reviewers liked the tool’s alerts and follow-up processes related to customer feedback, which helped their team reach out to dissatisfied customers and turn their experience around.
Some users noted that the tool was difficult to use from a market research perspective, and that reporting insights were not as straightforward as it was with other platforms.
In terms of support, though, NICE Satmetrix gained praise for modeling its own best-practice approaches to customer satisfaction and closing the loop when dealing with users.
Tool | Best For | B2B Fit | Gartner B2B Rank | G2 Rating |
CustomerGauge | B2B enterprise NPS + revenue | Best in class | #1 (2020-21) | 4.6/5 |
Medallia | Large enterprise, B2C/B2B | Moderate | #2 | 4.4/5 |
Qualtrics | Research-heavy CX programs | Moderate | Top 5 | 4.3/5 |
NICE Satmetrix | Contact center / service teams | Limited | #7 | 4.3/5 |
SurveySparrow | SMB, budget-conscious | Limited | N/A | 4.4/5 |
See Why B2B Teams Choose CustomerGauge Over Medallia
CustomerGauge is built from the ground up for B2B. That means account-level NPS, revenue attribution tied to feedback, and closed-loop workflows designed for complex multi-stakeholder accounts. If you're evaluating Medallia alternatives, see the difference for yourself.
See CustomerGauge in Action
FAQs
What are the best Medallia alternatives for B2B companies?
The top Medallia alternatives for B2B companies include CustomerGauge, Qualtrics, NICE Satmetrix, and SurveySparrow. CustomerGauge is the strongest B2B-specific option, ranked #1 for the B2B VoC use case by Gartner, with purpose-built tools for account-level NPS and revenue attribution.
Why do B2B companies look for Medallia alternatives?
Medallia is primarily designed for large enterprises and B2C use cases. B2B companies often find it lacks account-level feedback aggregation, stakeholder management across multiple contacts, and NPS monetization capabilities that are essential in complex B2B relationships.
How does CustomerGauge compare to Medallia for B2B?
CustomerGauge outperforms Medallia for B2B use cases according to Gartner's Critical Capabilities report, scoring highest among all VoC vendors for the B2B use case. CustomerGauge also scores higher on G2 in ease of use, quality of support, and being a good business partner.
Is Qualtrics a good Medallia alternative?
Qualtrics is a capable Medallia alternative for research-heavy CX programs, but like Medallia, it is primarily designed for broad enterprise and B2C use cases. B2B companies often find it complex to configure and less effective at linking feedback directly to account revenue.
What should B2B companies look for in a Medallia alternative?
B2B companies should prioritize: account-level feedback aggregation (not just individual contact scores), NPS monetization to tie feedback to revenue risk, closed-loop workflows to act on detractor accounts, and a platform designed for multi-stakeholder account structures.
Is there a free or budget-friendly Medallia alternative?
SurveySparrow offers a more budget-friendly entry point for smaller organizations that need basic survey capabilities. For enterprise B2B programs requiring full CX management, account-level analytics, and revenue attribution, a purpose-built platform like CustomerGauge is the stronger investment.
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