77 blog posts:
Highest NPS Scores: Best NPS Scores From Top Companies in 2025
For this article, we've looked all over the internet to find the latest NPS score data for these top brands. We collected NPS scores for 100 top brands and ranked them highest to lowest. But, we couldn't fit them all on this page! 👋 Download the full top 100 NPS...
38 SaaS NPS Benchmarks & Top SaaS eNPS scores
In SaaS, product and marketing should work in tandem to drive customer referrals. Your referral and upsell stats are the ultimate test of sustained product value. They're the number one indicator of company health and future growth rate. But, how does one get more referrals? And how can you identify...
25 Insurance NPS Scores for 2025 + NPS in Insurance Guide
To measure loyalty, insurers need to use tried and tested experience metrics like the Net Promoter Score (NPS). NPS in the insurance industry is a simple, but powerful measurement system that helps businesses understand the health of their customer base. At its core is one simple question: How likely are...
Netflix NPS Score: How To Secure Exceptional Customer Loyalty
Since starting life as a DVD-rental service, Netflix has become the biggest streaming platform online. In 2020 the company generated $24.9 billion in revenue—thanks in large part to its army of over 200 million global subscribers. But where can we find the key to its success? Netflix’s NPS score wouldn’t...
Tesla’s NPS Score: What’s Driving Tesla’s Customer Loyalty?
Tesla is known for having some of the most loyal customers of any company in any industry. The company’s customers are committed, passionate, and happy to spread the word. In fact, in one survey, 99% of Tesla Model 3 owners said they would recommend the car to their family and...
Zoom’s NPS Score: The Secrets Behind Its Customer Success
The video conferencing platform, Zoom, shot to mainstream prominence during the early days of the covid-19 pandemic—and has grown its user numbers by 2900% since. While the software brand now boasts 300 million daily users, it’s not just quantity that matters. Zoom'z NPS score is 72 (vs the SaaS industry...
7 Apple NPS Score Benchmarks in 2025 | Secrets Behind Apple Net Promoter Score
Apple is one of the largest and oldest advocates of the Net Promoter Score (NPS). The technology giant introduced the NPS system back in 2007 and since then has been systematically listening to customers and managing its business in response to their needs. We scoured the internet for the latest...
Nutanix’s NPS Score: A Brand Committed to CX
Nutanix is a B2B tech company focused on cloud software and hyperconverged infrastructure, but customer experience (CX) is something of an obsession for the brand. Net Promoter Score is a metric Nutanix is committed to, working hard to continually improve their customer satisfaction and customer loyalty. It’s a strategy that’s...
Guide to NPS in Retail and 47 NPS Benchmarks for Retail in 2025
In this guide to Net Promoter in the retail industry, you'll find a ton of our best practices for setting up your Net Promoter survey program gained from over 10 years of improving companies in this industry. We'll also take a look at the NPS benchmarks from 47 companies in...
NPS Real Estate: Net Promoter Benchmarks & Best Practice
Referrals are one of your best growth mechanisms as a real estate professional. Due to the in-built trust, the sales-cycle is always much shorter when a new customer has been referred to you. But creating customers who are so happy that they're willing to put their own reputation on the...
28 Top Consumer NPS Benchmarks: A 2025 Guide
In the B2C world, loyalty has become increasingly difficult. Retail is experiencing a shake-up like no other; eCommerce has made switching costs extremely low for consumers. The B2C space has always been emotion-driven. Low-cost purchases, often attached to the buyer's identity, make decisions fast and spur of the moment. This...
Most Recommended Vehicle Manufacturers, Based on Net Promoter Score®
When you’re buying a vehicle, you want something that is going to get you from Point A to Point B—safely, reliably, and for many years to come. Savvy vehicle-buyers understand that reliability doesn’t just depend on the individual car in question. Rather, it rests with the efficiency of the car...
Most Recommended Music Streaming Service, Based on Net Promoter ScoreⓇ
With the ever-rising tide of digital media, it seems even mp3 is becoming a file type of the past. But in this increasingly competitive arena, what draws customers to a music streaming service, and, even more importantly, what keeps them there? Understanding the Net Promoter ScoreⓇ and customer experience strategies...
Telecom NPS Benchmarks and CX Trends in 2025 | NPS in Telecoms
Working in telecommunications, you are probably well aware of widespread complaints about the industry. In 2021, there were over 300 million wireless carrier subscribers in the U.S. With an industry churn rate of 22 percent, that gives us 95 million frustrated customers taking their interests—and wallet—to another provider. Today, one...
Amazon's NPS Score: 3 Lessons To Learn From Amazon in 2025
This week, we’re studying Amazon’s Net Promoter Score® in order to learn what sets them apart from the competition when it comes to customer loyalty. Amazon, an eCommerce retailer, has become infamous for its customer experience and loyalty leadership. Amazon’s focus on the customer has helped the brand earn a...
15 Technology Industry NPS Benchmarks: NPS Technology Guide 2025
The technology industry has always been a pioneer when it comes to innovations and customer experience. Brands like Cisco, Dropbox, Apple, and Veeam Software have repeatedly disrupted markets with their view on customer experience and innovation driven by customer needs. The sector has recently changed the business landscape with...
NPS Healthcare Guide: 25 Healthcare NPS Benchmarks & Industry Guide
In healthcare, customer experience is much bigger than the company's bottom line, it's critical for patient wellbeing. The impact of healthcare NPS drivers (e.g easy access to information, privacy, and a comforting and caring patient-doctor interaction) cannot be understated in their impact on patient loyalty. Which makes the pursuit of...
NPS Financial Services / 27 Banking NPS Scores 2025
In banking and financial services, Net Promoter Score (NPS) has never been more important. With customers becoming increasingly tech-savvy and expecting more personalized banking experiences, you can no longer afford to be lazy with loyalty. The good news for consumers is that in 2021, 75% of banks are now investing...
Fintech Customer Experience: How To Get a High NPS Score in Fintech [5 Examples]
Our NPS benchmarks database hosts thousands of Net Promoter Scores across 20 industry verticals. It includes up-to-date benchmarks from some of the biggest names in FinTech, an industry that is changing the way customers think about finance. In the case study below, we've broken down the NPS scores of five leading companies in FinTech: Affirm, SoFi, OnDeck, Funding Circle and LendingClub—who have...
Google—The Rise of CX for a Digital Titan
As the second most valuable brand in the world, there’s a lot to be learned from Google. In just twenty years of existence, Google evolved from one search engine to a multinational internet service behemoth that defined our digital age. The company began as a research project between Larry Page...
Top 3 Best SaaS Companies to Work for Based on eNPS®
In our last blog we introduced the employee Net Promoter Score® (eNPS) as a metric designed to gauge employee loyalty. We covered the risks and costs associated with employee churn, as well as the benefits of having a positive score. In this article, we'll look at three software companies with...
eNPS - The Employee Loyalty Metric Guide
At NPS Benchmarks, customer loyalty and experience are noticeably popular topics for discussion. After all, happy customers have a track record of being more cost-effective to retain and more profitable for the business. As NPS Benchmarks community members know, customer loyalty is measured by the Net Promoter Score®, a metric...
Samsung: A Lesson in Customer Experience and Crisis Management
When you hear the name Samsung in 2018, you think electronics. However, that wasn’t the case when the company was founded by Lee Byung-chul in 1938. Back then, it was a trading company dealing in textiles, food processing, insurance, and retail. In the late 1960’s, Samsung entered the electronics industry. It...
Airbnb—Driving Customer Experience Home for a Decade
The year 2018 set numerous milestones for influential companies such as Skype, Tesla, Google, and LinkedIn. This August, Airbnb celebrated its 10-year anniversary. In a short decade, the worldwide accommodations leader has disrupted the hotel industry by introducing new accommodation and business possibilities to its clients. The results are groundbreaking...
Most Recommended Video Game Console Manufacturers By NPS®
The war between video game consoles has been raging for as long as the internet has existed. Countless comics, memes, articles, and social media posts are dedicated to finding which console truly reigns supreme, and gamers and casual fans alike can get pretty heated defending their preferred system. Of course...
Uber NPS: Using Net Promoter To Win Back Loyalty
No NPS professional or seasoned CX expert would claim that the Net Promoter Score, by itself, is a catch all for improved customer experience and increased ROI. Just as with any metric or customer experience program—it’s what you do with the insights that matter. Uber, unfortunately, had to learn this the...
Dell EMC: Technologic and NPS® Trailblazers
A History Lesson Computer manufacturing is a market ripe with competition. Depending on your preferred historian, the first true “mobile” laptop found its origin story in 1981—and was about as convenient to carry around as a portable sewing machine. Osborne 1, created by Osborne Computers—a short lived venture—was far from...
T-Mobile NPS Score: Taking the Lead in Telecoms CX
Thanks to the scale and availability of smartphones, and the data plans that go with them, competition in the mobile phone industry is more intense than ever. As coverages improve, and more smartphones are available on all carriers, how does a mobile company stand out? How does it keep its...
3 Ways Microsoft Prioritizes Customer Satisfaction Through Net Promoter Score®
Satisfied customers are the secret to any business’ success, and few companies understand that better than Microsoft. When the company planned to take the Microsoft Office suite and make it into a subscription service as Microsoft Office 365, executives knew keeping in touch with their customer base, and making sure...
ING: Banking on Net Promoter | Introducing NPS at ING
ING is a bank and financial service institution currently experiencing a high in its Net Promoter Score® (NPS®)--at least in Australia. In a study conducted by Engaged Strategy, ING was found to be the most recommended bank in Australia by having the highest Net Promoter Score at 48. According to the 201...
2018 NPS® & CX Benchmarks Report Available Now!
468 companies. 15 different industries. The CustomerGauge 2018 NPS® & CX Benchmarks Report delivers cutting-edge CX insights and annual industry NPS benchmarks. This year, CustomerGauge announced the launch of their 2018 NPS & CX Benchmarks Report, conducted in collaboration with MIT CISR and NPSBenchmarks.com. As part of the 2018 NPS & CX Benchmarks...
Salesforce Uses These 3 NPS® Tactics to Stay on Top of Loyalty
This year, CustomerGauge has announced the launch of their 2018 NPS® CX Benchmarks Report, conducted in collaboration with MIT CISR and NPSBenchmarks.com. Covering 15 different industries —from IT & Software to Telecommunications—the 80+ page report offers benchmarks for key performance metrics including Net Promoter Score®, retention rates, and revenue growth. The 2018 NPS®...
adidas—How the Leader in Sports Apparel Uses NPS® to Stay Ahead of the Pack
adidas , one of the largest sportswear companies in the world, was founded almost a 100 years ago in 1924 in Bavaria, Germany. In the early days, adidas primarily made active shoes, but the company now boasts a wide line of sportswear and sports equipment that puts it in direct...
Best Internet Service Providers by Net Promoter Score®
In continuing with our “Most Recommended” series, we ranked five, nationally found Internet Service Providers (ISP), based on their Net Promoter Score®. There isn’t a perfect geographic overlap with all of them, but these five are found most everywhere in the United States, and therefore offer a decent overview of what companies are...
Net Promoter® News: Vodafone, Utilitywise, and Jetsuite X
This week in Net Promoter® news, we’re exploring some game changers in several industries, looking at their internal shakeups, and their external successes. We’ll be talking about the rise of chatbots at Vodafone, how Utilitywise is starting to turn things around for themselves, and how Jetsuite X’s popularity has everything to...
DocuSign: Net Promoter Score® Analysis In Action
DocuSign is the leading e-signature service across the globe. With 200 million users across 180 countries, the cloud-based service has found success in being able to serve almost any business of any kind, as most every business needs to sign contracts and other documents. Making that process fast and easy was...
Want to Increase Your Net Promoter Score®? Start with Drivers.
When you ask the Net Promoter® question in a survey, you are looking for whether a customer is willing to recommend your brand, product, or services to friend, colleague, or family member. Your next question in the survey needs to then identify the WHY behind whatever score is given. This...
“Ask Me Anything” With Jørgen Bo Christensen, author of Next Generation Net Promoter®
Last week NPSBenchmarks.com invited a real NPS® guru, Jørgen Bo Christensen, author of Next Generation Net Promoter® to answer some of the community's most pressing questions. We received numerous requests about additional information on how to succeed with the Net Promoter Score system, how to ensure high response rates with customer surveys...
Net Promoter® News: Microsoft, UnitedHealth, Chatbots, and Monetize! 2018
In this week’s Net Promoter® News, we tackle PCMag’s recent list of best-in-class accounting software winners, how UnitedHealth harnesses the power of the Net Promoter Score®, why chatbots may be the new frontier of customer experience and this spring’s Monetize! 2018 Net Promoter conference. Microsoft Named PCMag’s “Most Recommended” Accounting...
Barclays—Driving Global Experiences via Net Promoter®
Barclays PLC, a multinational bank and financial services company headquartered in London, operates in over 40 countries and is organized into four core businesses: Personal & Corporate (Personal Banking, Corporate Banking, Wealth & Investment Management), Barclaycard, Investment Banking and Africa. To measure continued success and performance across their global organization...
[Interview w. Micro Focus] How the Seventh Largest Software Company Utilises NPS
On September 1, 2017, a merger was completed between Micro Focus and Hewlett Packard Enterprise Software. The combined company became the seventh largest pure-play software company, and the UK's largest technology firm listed on the London Stock Exchange. Having such an impressive business ranking means Micro Focus knows how...
You're Invited to Monetize! 2018
This Spring, A Retention Revolution Dawns in the Heart of Boston This spring, a retention revolution blooms in Boston, as CustomerGauge opens up the largest Net Promoter conference of its kind. Dubbed Monetize! 2018, the event welcomes some of the biggest names in the Net Promoter® and CX industry to The Lenox...
Net Promoter® News: Amazon, Comcast and Apple
Written by Sarah Frazier In this week’s Net Promoter® news the tech and retail industry are coming in strong with some big news coming out of Amazon, Comcast and Apple. We’ll look at the latest survey coming from Morgan Stanley showing Amazon making strides in apparel, Comcast’s CX evolution and...
Sending Surveys During the Holidays
Written by CustomerGauge CSM, Andrew Todtenkopf Here’s a quick situation to consider: You're planning to email your primary Net Promoter® survey to customers this week. However, there’s a local/national/global holiday coming up in three days (let’s say Thanksgiving). What do you do? Should you still send your survey campaign so close...
Top Most Recommended Laptop Providers, Based on Net Promoter Score®
Written by Sarah Frazier for CustomerGauge When it comes to buying a laptop, customers don’t make impulse purchases. They do their research to compare brands and features, shop around for prices and consult with experts. The geekiest among us might look at things like graphic cards or solid states. Regardless...
Mastering Omni-Channel Customer Experience with Net Promoter®
Successful customer experience programs aren’t built on guesswork. Understanding whether a customer is coming back (or is lost to churn) in addition to the experience pre- and post-purchase is vital to increasing retention and achieving sustainable growth. This starts with mastering the omni-channel customer journey. In this eBook, you'll learn how...
Do Cultural Differences Impact the Net Promoter® Score?
Yesterday we had three enquiries within an hour from different countries relating to exactly the same topic. This one is typical: "I'm searching for information if there are cultural effects that impacts the NPS. I'm specially interested in if Dutch customers are "harder" to receive a high NPS score from then the...
How SuperOffice AS Completed an NPS® Rollout in 7 weeks! [ Live Webinar]
CustomerGauge and NPSBenchmarks are very excited to invite you to a Live Webinar with Norway-based SuperOffice AS who has successfully completed an NPS® company rollout in 7 weeks! CustomerGauge's CEO Adam Dorrell will sit down with Director of Customer Experience at SuperOffice AS - Hans Chr. Grønsleth. The live webinar will tap into...
Top 10 Net Promoter® Best Practices to Ensure a Successful Program [eBook]
The Net Promoter® Field Guide to Technology How do you optimize your Net Promoter® program specifically for your tech company? Learn what an ideal Net Promoter System looks like for your industry and NPS best practices to ensure a successful Net Promoter program. The Net Promoter Field Guide to Technology...
Amazon Wins Big in Morgan Stanley's 2017 Apparel Survey
Amazon is becoming the go-to place for Americans to buy clothing. For a third consecutive year, a survey by Alphawise, a research arm of Morgan Stanley, explores the state of the apparel industry in America. The 2017 research found that 69% of people said they bought clothing from Amazon over the...
Roll Up Your Sleeves - It's Time to Act on NPS®
Customer-centric leaders like Apple, Amazon, Thomas Cook and Veeam Software know first hand that the power of the Net Promoter Score® is not in measuring only - it's in the proactive acting on customer feedback. These companies have establish a robust closed loop (following-up) process that allows them to: Reach out...
CustomerGauge on the Lookout for the Next NPS® Leaders
After the success of our NPS® Industry Benchmark Overview eBook, spotlighting one NPS leader from five key industries, CustomerGauge and NPSBenchmarks.com are on the lookout for the next NPS leaders! We would like to give everyone the chance to showcase their NPS achievements and best practices on retention, growth and customer satisfaction. Our...
The Net Promoter Score® Industry Benchmark Series
As a your community manager, it's my responsibility that I analyze what are the most searched topics on NPSBenchmarks.com and which NPS® areas interest you the most. Having gone through hours of analysis and conversations with your fellow community members, two topics came forth. Industry benchmarks and best practices from...
Technology Net Promoter Score® Benchmarks [Infographic]
In this infographic we will explore the state of the Net Promoter Score® (NPS) of the technology industry, highlight some of the NPS leaders like Apple, Cisco and Veeam Software, and will present some opportunities for growth. Enjoy!
How to Write the Perfect Press Release for Net Promoter Score®
Written by Sarah Frazier - Digital Content Manager, CustomerGauge Ever on the lookout for news, the enterprising PR person can find newsworthy nuggets in what can appear to be most mundane topics. Taking the result of a Net Promoter® program can be just such a useful thing. One best practice that...
Measuring NPS® Step 1: The Net Promoter® With Monetization Series
We get it, benchmarking your Net Promoter Score to peers in your industry is important for your business. We get asked questions like “How am I doing compared to others in my industry?”, or “What is the average NPS score I should be expecting to receive?” all the time. Knowing...
Net Promoter co-creator Satmetrix folded into Israel-based NICE Ltd.
Net Promoter News 8 Aug 2017: Satmetrix, co-owner of the NPS(R) trademark and long-time NPS solution provider has shuttered, reportedly merging with publicly traded NICE Ltd (Nasdaq: NCE). The news was silently broken first by an announcement by former CEO Richard Owen on LinkedIn, with an announcement on the Satmetrix...
Using Monetized NPS® to Growth Hack Customer Retention
Peter Drucker, a legendary business icon, once famously wrote that the purpose of any business is to “create and keep a customer.” While no one can argue with that logic, not many companies seem to follow the mantra, (i.e., customer retention rates of most companies aren’t great). We put an end to...
Net Promoter® News: SAP, Securus Technologies and Macquarie Telecom Group
Today's Net Promoter® News will feature the stories of prosperous companies around the world, who have mastered the NPS methodology and enjoy positive business results. News come from SAP who have achieved an NPS score of 19 for 2016, Securus Technologies completed fourth year of using NPS and Macquarie Telecom Group scored an NPS of 66. Enjoy today's Net Promoter News roundup! SAP...
Influencers Share CX & NPS® Trends for 2020
Each year new data comes out stressing the importance of customer experience and the Net Promoter Score®. Research advisory firms like Forrester and Gartner regularly publish reports highlighting that some of world's most renowned brands have CX & NPS as their top business priority. However, the plethora of CX & NPS...
The Ultimate CX & NPS® Book Giveaway
According to a study by Walker, customer experience will overtake price and product as the key brand differentiator by 2020. In order to build a successful and sustainable CX program, companies need to also have a powerful and advanced Net Promoter Score® tool. Group these two together and you've got yourself the two metrics that correlate...
HPE Software On How To Respond to Customer Feedback [Interview]
NPSBenchmarks.com is very excited to welcome back Dr. James Borderick, Head of Customer Experience Analytics at HPE Software for the second part of our NPS® best practice series. Last time, James and NPSBenchmarks.com discussed some of the key NPS 101 tips for companies looking to implement the NPS program. HPE...
CustomerGauge Launches largest ever NPS® and CX Benchmark Survey
Last year CustomerGauge commissioned the largest ever NPS® industry survey. The results were published in our NPS Benchmark Reports 1 and 2 and have highlighted that while the industry has come a long way, there are still gains to be had. That is why this year CustomerGauge is launching the biggest ever NPS...
Monetizing NPS®: CustomerGauge CEO Joins Shep Hyken's Amazing Business Radio
Have you ever wondered how to make money by understanding the numbers behind a Net Promoter® Score survey? Or how you can get management buy-in on the benefits of investing in customer retention? Wonder no more as we have the answers! We are extremely happy to share with you this exclusive podcast...
HPE Software : Moving NPS® Beyond "Just a Metric" [Interview]
We are extremely happy to welcome Dr. James Borderick from Hewlett Packard Enterprise Software join us for NPS best practice series interviews. James currently leads the Net Promoter® Competitive Loyalty program at Hewlett Packard Enterprise Software. His official position is Master Strategist, leading multiple analytical projects, driving strategy and innovation, and providing intelligent business insight. ...
Net Promoter® News: Ford, KPN & Australian Banks
Ford Targets Stand-Out Customer Experience Ford is the second-largest US-based automaker and fifth-largest in the world. Since the inception of the company, Henry Ford has laid the groundwork for putting the customer first and emphasizing the need for an exceptional customer service. “Employers only handle the money – it is the customer who pays the wages.” - Henry...
Next-Generation Net Promoter® - Monetize NPS & Create Profitable Growth
The history of the Net Promoter Score® dates back to 2003 when Frederick F. Reichheld introduced the concept in his article “The One Number You Need to Grow” in Harvard Business Review. Net Promoter’s popularity came from its three characteristics: It’s simple,It provides timely, actionable data and It links to future revenue growth Still...
How to Retain Customers with NPS® [Infographic]
Following the success of CustomerGauge's eBook on Retention, we decided to go ahead and present you the top 3 lessons that will help you become a retention champion! The infographic below covers some of the key snippets from the NPS 101®: Retention Management to Combat Churn eBook. We hope you enjoy...
How NPS® Helped LEGO® From Going Bankrupt
Can you imagine that a beloved brand like LEGO® nearly went bankrupt almost a decade ago? Up until 2004, the toymaker focused a lot of its attention on initiatives that stretched too far beyond its core brick products, thus losing sight on what mattered the most - whether customers were...
2016 NPS® Benchmarks Survey [Report], Part 1
In 2016, NPSBenchmarks.com conducted the largest and only survey of the state of the NPS® industry. With more than 600 responses from companies of all sizes, large and small, the NPS Benchmarks Survey discovered shocking insights on the current state of the Net Promoter Industry. Based on the responses we...
2016 NPS® Benchmarks Survey [Report], Part 2
Following the success of our 2016 NPS Benchmarks Survey Report, Part 1, NPSBenchmarks.com is happy to share with you Part 2! In this report we take your Net Promoter Score knowledge to the next level, with exclusive highlights on NPS' connection with revenue and retention growth. We have found that one of...
4 Ways to Close the Loop with Net Promoter®
Net Promoter Score® is just a small piece of the modern NPS puzzle. In The Ultimate Question 2.0, Fred Reichheld and Rob Markey discuss how companies use Net Promoter Systems grow their bottom line. A big part of this process is “closing the loop” with customers, which is where the value of...
Starbucks: A Customer Loyalty Story to Learn From
Starbucks has long been cited as a business with great customer loyalty and high levels of customer satisfaction. The company knows how to keep its customers delighted and thus build a huge fan base of promoters. The coffee giant enjoys a Net Promoter Score® of 77, an unparalleled customer loyalty...
3 Customer Feedback & NPS® Pitfalls To Avoid with CCXP, Ian Golding
We are very happy to share that this week we have CCXP Ian Golding as our blog guest. Ian advises leading companies on customer experience strategies, as well as measurement, improvement and employee advocacy techniques. He has worked across various industries including retail, financial services and telecoms, accumulating a robust knowledge...
Advanced Net Promoter® Strategies Nobody Talks About
CustomerGauge's ebook uncovers 6 different strategies that experienced NPS users implement. As such, Advanced Net Promoter® Strategies Nobody Talks About is the perfect source to take your advanced NPS knowledge a step further and reap the rewards. Advanced Net Promoter® Strategies Nobody Talks About covers ✔ The number one issue that stands in...
NPS 101®: Retention Management to Combat Churn
Ever wondered why everyone keeps talking about customer retention and why you should care? CustomerGauge has a simple answer for you - because retention sustains and drives your business forward! In NPS 101®: Retention Management to Combat Churn, CustomerGauge covers the basics you need to know on retention management and presents key...
