GetFeedback Sunsets December 31, 2026

CustomerGauge vs GetFeedback

Your Feedback Tool Is Shutting Down. Now What?

GetFeedback Direct ends December 31, 2026. The default migration path is SurveyMonkey Enterprise, a research tool that wasn't built for B2B revenue. Before you re-platform onto another general-purpose survey suite, see what an Account Experience platform actually looks like.

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Sound Familiar?

The same complaints surface again and again from B2B teams running GetFeedback programs.

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The costs are way too high. Reporting and visualization capabilities are very limited.

Verified ReviewerCapterra

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The native integration with the CRM provides data in a very unusable way. Any sort of aggregation and data wrangling ends up being quite difficult.

Verified ReviewerCapterra

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Easier to sync all data to Salesforce and do survey reporting within Salesforce than within the GetFeedback user interface.

Verified ReviewerTrustRadius

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My experience with GetFeedback has been terrible. If you are considering a survey platform for your organization, do not consider GetFeedback.

Verified ReviewerCapterra

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While the current analytics is sufficient, I'd love to see more evolution of reporting directly out of the platform.

User in IT and ServicesG2

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GetFeedback has no way to notify the administrator of a record's failure to sync. Occasional record ID changes cause survey responses to silently break.

CMOTrustRadius

The Problem With GetFeedback

GetFeedback was a great Salesforce survey tool. The product is ending, the migration path doesn't fit B2B, and the feature set never did the work that comes after a customer responds.

The Product Is Sunsetting on December 31, 2026

GetFeedback Direct shuts down at the end of 2026. Every Salesforce trigger you built, every NPS workflow, every historical CSAT benchmark is on a hard deadline. SurveyMonkey is steering you toward Enterprise, a platform that was never built for Salesforce-native CX. We help B2B teams skip the lateral move and re-platform onto something built for the work you actually do.

The Migration Path Wasn't Built for B2B

SurveyMonkey Enterprise is a general-purpose research tool. It collects responses well. It does not roll responses up to accounts, tie scores to ARR, or close the loop with the right people. If you're running a B2B feedback program, "more survey features" is not the upgrade you needed.

Reporting Was a Known Weak Point Before the Shutdown

G2, Capterra, and TrustRadius reviews flag the same issues year after year: limited reporting, weak visualization, manual data wrangling, year-end reports that have to be built outside the platform. CustomerGauge dashboards roll up account health, churn risk, and revenue impact natively, with no CSV detour.

It Was a Survey Tool, Not a CX Program

GetFeedback collected feedback. It did not tell you the person who scored you a 3 is worth $2M. It did not route the response to the account team. It did not track whether anyone followed up. The hard part of running a B2B CX program starts after the response, and that's where survey tools go silent.

Pricing Looked Cheap Until It Didn't

Reviewers consistently flagged GetFeedback's value for money as a weak point well before the shutdown announcement. One user described the cost as "massive" once Salesforce add-ons stacked up. CustomerGauge prices simply, scales on the value you get, and replaces the survey tool, the closed-loop workflow, and the executive reporting layer in one platform.

GetFeedback platform comparison illustration

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What Makes CustomerGauge Different

We're not a survey tool with a dashboard bolted on. We're the only Account Experience platform built to turn B2B feedback into revenue.

Account-centric NPS rolls every stakeholder into one account health score

Account-Centric, Not Contact-Centric

GetFeedback was built around contacts. So is SurveyMonkey Enterprise, the platform you're being pushed toward. In B2B that's a real problem. A 9 from procurement and a 3 from the VP of Operations don't average out to a "fine" relationship. They signal a crisis.

CustomerGauge's patented Account-Centric NPS rolls every respondent into one true account health score. You see the relationship, not a pile of survey responses. No more blind spots at renewal.

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Revenue-Based NPS

Every GetFeedback customer eventually heard the same question from a CFO: "That's a nice score, but what does it mean for the business?" GetFeedback couldn't answer that. Neither can SurveyMonkey Enterprise.

CustomerGauge connects every account score to real revenue, renewal risk, and expansion opportunity in real time. When a key account drops, you see exactly how much revenue is at risk and which accounts your team needs to call today.

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CustomerGauge automates closed-loop feedback with suggested responses and routing

Built to Act on Feedback, Not Just Collect It

GetFeedback was a great Salesforce survey builder. What it didn't do was tell you who should act on a response, when, or whether anyone actually did. Closing the loop was always a manual workflow you stitched together yourself.

CustomerGauge routes every detractor and at-risk account to the right owner automatically, suggests the right next action, and tracks whether the loop actually closed. Your CSMs stop chasing exports and start saving accounts.

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CustomerGauge is a B2B Account Experience partner, not just a SaaS license

A Partner, Not a Sunset Notice

You did not choose GetFeedback expecting to receive a 14-month migration deadline. The acquisition-then-sunset pattern is increasingly common in survey software, and the people who bear the cost are the CX teams who built their programs on top.

CustomerGauge has been built specifically for B2B Account Experience for over a decade. We are not a side product inside a survey suite. Our team has run NPS programs at scale and embeds that expertise directly into your engagement, so your program keeps maturing instead of restarting.

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Head-to-HeadCustomerGauge vs. GetFeedback

A side-by-side look at what B2B teams actually need, and where each platform lands.

Capability
Future-Proof Platform	Active Development	Sunsetting Dec 31, 2026
Account-Centric NPS	Patented Methodology	Individual Responses Only
Revenue-Linked Feedback	Built Into Every Dashboard	No Revenue Connection
Closed-Loop Workflow	Real-Time, Automated	Manual Build-Your-Own
Reporting and Analytics	Native, No Rebuild	Limited Visualization
B2B Industry Benchmarks	Decade of B2B Data	Not Available
Strategic CX Partnership	Embedded CX Strategists	Software Vendor Only
Works Without Salesforce	CRM-Agnostic	Salesforce-First
Pricing Transparency	Predictable, Value-Based	Flagged as "Massive"
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Real benchmarks. Real demos. Real account experience.

Frequently Asked Questions

Everything teams leaving GetFeedback ask before they re-platform.

When exactly does GetFeedback shut down?

GetFeedback Direct, the Salesforce-native survey product most B2B teams use, will be retired on December 31, 2026. GetFeedback Digital, the website and in-app feedback product formerly known as Usabilla, continues to be supported. Every Salesforce mapping, automated trigger, and historical NPS or CSAT benchmark you built on Direct needs to migrate before that date.

Why isn't SurveyMonkey Enterprise the right next step for our B2B program?

SurveyMonkey Enterprise is a research platform. It was built to run market studies, internal polls, and broad-purpose surveys. It is not Salesforce-native, it is contact-centric not account-centric, and it does not connect feedback to revenue. If your reason for using GetFeedback was to run a B2B account feedback program inside your CRM, "more survey features" is not the upgrade you needed.

Can CustomerGauge replicate our Salesforce mappings?

Yes. CustomerGauge connects to Salesforce, HubSpot, Microsoft Dynamics, your data warehouse, and most billing and ERP systems. We map survey responses back to Accounts, Contacts, Cases, Opportunities, and any custom object you need. Unlike GetFeedback, we are not Salesforce-only, so if you ever switch CRMs, your CX program is not stranded.

What does "Account-Centric NPS" actually mean?

In B2B, you typically have multiple stakeholders inside a single account: a champion, an executive sponsor, a daily user, an admin. A 9 from one and a 4 from another are not the same as a 6.5 average. Account-Centric NPS rolls every respondent into a weighted account-level health score that reflects the relationship, not the response. It is the only way to see at-risk accounts before they churn.

How does CustomerGauge connect feedback to revenue?

We pull ARR, contract value, and renewal dates from your CRM and billing system, then attach that data to every account-level score. When an account drops, you see the dollar value at risk and which accounts your team needs to call this week. When a promoter scores high, you see exactly how much expansion opportunity sits in that relationship. Your CFO finally has a number to work with.

How long does a CustomerGauge migration from GetFeedback take?

Most teams move in 30 to 60 days. We rebuild your priority surveys, map your Salesforce or CRM objects, import historical response data, and run both systems in parallel for two to four weeks before cutover. Our implementation team has run this exact migration multiple times. We know what to expect and we move quickly.

Will we lose our historical NPS and CSAT data?

Not if you act before the GetFeedback Direct shutdown date. We import historical response data into CustomerGauge so your year-over-year trends stay intact. SurveyMonkey has not published a long-term retention policy for GetFeedback data after December 31, 2026, so the safe assumption is that anything you have not exported by then is at risk.

What about closed-loop feedback workflows?

CustomerGauge automatically routes detractor responses, at-risk accounts, and expansion opportunities to the right owner with a suggested next action. Then we track whether the loop actually closed: who reached out, when, and what changed. This was the single biggest gap GetFeedback never filled. It is core to how we work.

How is CustomerGauge priced compared to GetFeedback?

Predictably. We do not bolt on charges per dashboard user, per question type, or per Salesforce object. Pricing scales with the value of the program, not the features you have to unlock. Reviewers flagged GetFeedback's cost as a weak spot well before the shutdown. We hear that loud and clear and price accordingly.

Do we need to be on Salesforce to use CustomerGauge?

No. Salesforce is one of many integrations we support. Many of our customers run on HubSpot, Microsoft Dynamics, NetSuite, Workday, or a combination. The platform is CRM-agnostic by design, which is part of why we are recommended for B2B teams whose tech stack changes over time.

Why is CustomerGauge ranked the #1 B2B CX platform?

Gartner's Critical Capabilities report named CustomerGauge the highest-scoring platform for B2B Customer Experience use cases. We rank highest for account-level CX management, sales enablement, and revenue-linked analytics. We are not the largest CX platform on the market. We are the most focused on the work B2B teams actually do.

What if we want to keep using GetFeedback Digital for website feedback?

That is fine. GetFeedback Digital, formerly Usabilla, is a separate product and continues to be supported. CustomerGauge replaces the Direct side of your program: relational and transactional NPS and CSAT, account roll-up, revenue linkage, and closed-loop workflow. We are happy to walk through how a hybrid setup would work for your team.