70% of B2B companies don't tie their experience data to revenue. You read that correctly, 70!
We know tying revenue to your B2B experience program can lead to:
A seat at the table/Personal expansion
Revenue centric decision making (saving large accounts vs. small)
So the question is, why aren't more companies doing it?
We found some of the top reasons were:
People new to the role simply don't know how
There are security and/or privacy concerns giving out financial data
Departmental siloing, which leads to lack of buy-in
If any of this sounds like you, this episode is for you.
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