B2B NPS Benchmarks: Tying Revenue to Your Experience… | CustomerGauge B2B NPS Benchmarks: Tying Revenue to Your Experience Program

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B2B NPS Benchmarks: Tying Revenue to Your Experience Program


70% of B2B companies don't tie their experience data to revenue. You read that correctly, 70!

We know tying revenue to your B2B experience program can lead to:

  • C-suite alignment

  • A seat at the table/Personal expansion

  • Revenue centric decision making (saving large accounts vs. small)

  • Program expansion

  • and Referrals

So the question is, why aren't more companies doing it?

We found some of the top reasons were:

  • People new to the role simply don't know how

  • There are security and/or privacy concerns giving out financial data

  • Departmental siloing, which leads to lack of buy-in

  • Technical/software limitations

If any of this sounds like you, this episode is for you. 

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